Sinclair Broadcast Group’s High School Sports Division named national finalist in Cynopsis Sports Media Awards. Portfolio company Fantag’s innovation plays a key part.
Hunt Valley, Md., April 18, 2019 — Sinclair Broadcast Group (NASDAQ:SBGI) is pleased to announce its High School Division’s weekly “Dr. Pepper’s Friday Night Rivals” has been named a finalist for the 8th Annual Cynopsis Sports Media Awards in the “Best Sponsor Integration in a Program” category. Nominated alongside national and regional sports networks, Sinclair is the only locally-produced program to have been shortlisted for this prestigious honor. In addition, this is the only nominee whose success is due to the incredible, talented student athletes across the nation.
“When we started the ‘Friday Night Rivals’ program in 2014, our goal was to help elevate awareness, excitement and recognition for outstanding student athletes in high school sports across the country,” said Stephen Mann, Executive Director of the High School Division at Sinclair. “To see our program named alongside various professional leagues and national networks is an incredible honor and testament to the work done by the Sinclair team, in addition to the schools, students and local communities we serve. It truly showcases the power of local content. The ‘Friday Night Rivals’ franchise demonstrates our commitment to local high schools, showcasing our ability to create a national brand through meaningful, local programming.”
Sinclair’s “Friday Night Rivals” serves as a go-to source for fans across the country to watch local high school football games live. Last season, Sinclair aired 351 high school football games, providing viewers with more than 1,000 total hours of coverage. Additionally, in October 2018, Sinclair partnered with top video app, Fantag, to make instant video highlights and replays available to viewers, allowing fans to create personalized videos of the games on their phones.
The Cynopsis Sports Media Awards program is dedicated to celebrating the work of talented producers, hosts, sponsors and executives alike, and saluting the initiatives that drove audiences and turned sports viewers into fans over the past year. This year’s winners will be announced on Thursday, April 25th at a conference in New York City. Additional information on the Cynopsis Sports Media Awards can be found here.
About Sinclair Broadcast Group, Inc.
Sinclair is one of the largest and most diversified television broadcasting companies in the country. The Company owns, operates and/or provides services to 191 television stations in 89 markets. Sinclair is a leading local news provider in the country and is dedicated to impactful journalism with a local focus. The Company has multiple national networks, live local sports production, as well as stations affiliated with all the major networks. Sinclair’s content is delivered via multiple-platforms, including over-the-air, multi-channel video program distributors, and digital platforms. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.